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marketing Manager 
USA Camping Company 

Oct 2021 – Present
 
Golden, CO

Specific responsibilities included:​

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Managing all integrated marketing initiatives for USA Camping Company, Dacia Capital Management & 12 subsidiary RV, Cabin & Campground Resorts across the USA.

Daily activities include data analytics, marketing strategy, content generation, paid advertising, technology implementation, team management, collateral creation, and more.

Specific areas of expertise:

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  • Paid Marketing & Advertising - Campaign development, Facebook, Instagram, Google, OOH, and more

  • Organic Social Media - Posting & community management for 12+ brands on Facebook, Instagram, Linked In, and Threads

  • Branding  - Logo design, brand consistency, brand voice consistent customer interaction

  • PR - Paid & owned media strategy, partner relations, media placements, press releases

  • Content Production - Blogs, white papers, social media, digital asset creation, printed materials & collateral

  • IT - Microsoft 365 management, POS oversight, infrastructure monitoring, and system enhancements

  • Website - Design, development, content creation & upkeep on WordPress builder


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ACCOUNT EXECUTIVE 

COHN MARKETING 

Oct 2018 – April 2020

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1 yr 7 mos

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Denver, CO

Specific responsibilities included:​

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  • Successfully managed multiple client relationships and accounts which resulted in increased business and high client satisfaction 

  • Project managed a team of art directors, marketing strategists, copywriters, developers, and vendors resulting in a cohesive results-driven team

  • Coordinated research, strategic insight development, and marketing strategy for major clients   

  • Strategically advised and positively influenced clients towards ideas and solutions that achieved their business and marketing goals

  • Developed creative and project briefs, agency recommendations, conference reports, timelines, budgets, production estimates, and SOW’s 

  • Managed and executed a variety of assignment types including traditional advertising, digital, social media, email, experiential and more in a fast-paced agency environment 
     

Contributed to the following results:

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  • Worked on an internal team to develop and roll-out a company-wide wellness plan "COHNstrong" which included activations, speakers, challenges, and a wellness tracking system 

  • Owned and managed all clients in the Cannabis verticle 

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Clients: Credit Union of Colorado, Condit Exhibits, AliveCor, Seed & Smith, Bishop-Wisecarver, Functional Remedies, Canna Advisors, Solara, Cyber GRX 

ACCOUNT EXECUTIVE 

Vertafore 

Oct 2020 – Sep 2021
 
Denver, CO

Specific responsibilities included:​

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  • Oversee and manage end-to-end sales cycle, from prospecting clients to securing deals, for multiple products and sku’s

  • Prospect, develop, and build sales pipelines with sales department representatives through customer calls, follow-ups, customer support, and relationship building

  • Collaborate with Marketing & Product teams to execute campaigns that ensure lead quality and quantity with proper closed-loop metric reporting

  • Regularly perform against individual monthly targets for multiple KPI’s

  • Chart and deliver timely and accurate forecasting and pipeline management

  • Build long-term strategic relationships with clients and expand business reach

  • Coordinate the involvement of cross-functional personnel, including support, service, and management resources, in order to meet account performance objectives and customers’ expectations

     

Contributed to the following results:

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  • As a Business Development Representative, I exceeded my first-month quota by %130 and was promoted to AE on January 1st of 2021

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ACCOUNT MANAGER - STRATEGIC COORDINATOR

YEARONE Advertising + Marketing

May 2016 – Oct 2018

 

2 yrs 8 mos

 

Lousiville, CO

Specific responsibilities include:

 

  • Account Management –  Conference reports, status reports, timelines, creative and project briefs, agency recommendations, budgeting, reconciliation and production

  • Client service – Day-to-day client liaison with all agency clients (The North Face, Xavier, Elevate USA, New Country Organics, Vistage, Build Labs & PT, Mountain Shadows Montessori School, Dawson School)

  • Project Management – Managed all active client projects with team of art directors, copywriters, developers, media buyers and planners, SEO experts and interns   

  • Strategic Discovery – Managed brand strategy and positioning process including strategy sessions, marketplace analysis, competitive and benchmark analyses, stakeholder interviews, client presentations

  • CRM Management – Onboarded, managed, and optimized client and agency HubSpot marketing initiatives

  • Business Development – Coordinated and supported agency new business outreach  (initial prospect meetings and logistics, proposals and scopes of work) 

 

 Contributed to the following results:

 

  • Successfully secured and managed The North Face account which increased agency revenue by 20%

  • Xavier University of Louisiana – Contributed to the XULA brand strategy, rebranding, and LEAVE READY marketing campaign; efforts led to a seven-figure donation from the Benson Family Foundation

  • Elevate USA – repositioned non-profit mentoring organization which resulted in growth from six to eight markets

  • Selected and transitioned Agency from legacy systems to modern tools: G Suite, basecamp3, HubSpot

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Clients: The North Face, Xavier University, Elevate USA,
New Country Organics, Vistage Worldwide, Build Labs & PT, Mountain Shadows Montessori School, Dawson College-Prep School

WILDERNESS TRIPPING LEADER

Camp Manito-wish YMCA

May 2012 - Aug 2014

 

2 yrs 4 mos

 

Boulder Junction, WI 

Specific responsibilities include:

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  • Planned, coordinated, and solo-lead extended camping trips for youth ages 12-14. 

  • Facilitated, challenged, and lead participants to achieve their goals, developed them as individuals, leaders, and pushed them to become independent confident individuals.

  • Responded appropriately to backcountry situations requiring rescue and wilderness first aid.

  • Developed leadership skills including humility, empathy, awareness, resourcefulness, resilience, optimism, adaptability, and responsibility.

  • Successfully encouraged collaboration and instill leadership qualities through wilderness adventure.

LOGISTICS COORDINATOR

GEOPALZ, LLC

July 2013 - Apr 2014

 

10 mos

 

Boulder, CO 

Specific responsibilities include:

 

  • Reported to the Manager of Finance and Operations 

  • Assisted in the day to day operation of the company 

  • Collaborated with Logistics, Accounting, Customer Service, and Vendor management to improve and maintain operations, in a rapidly changing environment.

EDUCATION

UNIVERSITY OF colorado boulder

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May 2016

Bachelor of Science in Journalism ­– Advertising and Mass Communication

  • Advertising Major with an Area of Emphasis in Communication                                                                       

May 2016

​Leeds School of Business – Intensive Business Certificate

  • This certificate program taught fundamental business skills, the importance of group work and career development skills to non-business majors. The course includes fundamentals of Business & Government, Corporate Social Responsibility, Excel, Finance, Leading & Managing, Marketing, and Operations Strategy. This course was designed to help non-business students supplement their respective degrees with a strong business background.                                                                           

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